Optimize your Google Map Listing for Local Searches
Optimize your Google Map Listing for Local Searches
Google Maps is a powerful tool for local businesses who want to connect directly with their customers. It's an important component of local search engine optimization, and there are a few ways to optimize the listing for Google Maps.
Claim your Google Business Profile. Be sure to update your information regularly and keep it consistent.
Embedding Google Maps on Your Website
Google Maps embedded on your site can boost your local SEO. Optimizing both your Map Pack listing as well as your website for local search can help you reach the top of the local search results, and attract customers to your business.
There are many ways to embed Google Maps on your website. However, the easiest is to use Iframe codes. To do this, enter your business name into Google Maps and click the Share icon. Then, select Embed map. This will display an HTML box that you can copy-paste onto your website’s contact page.
StoreMapper is a WordPress plugin that makes it easy to add Google Maps to your website via a Gutenberg block or shortcode. It can also be added using PHP code. The plugin lets you choose from different map styles, and even add a custom marker. The map will adapt to the size and resolution of the device being used.
Google Map Pack Optimization
Google Maps is an excellent tool for small businesses. Appearing on the Google Map Pack can boost signups, website traffic and phone calls.
You can optimize for the Map Pack your business by completing your Google Business Profile. Add keywords to your business descriptions and get positive online feedback from satisfied customers. You can optimize your website with relevant keywords, backlinks and other elements.
The Map Pack prioritizes nearby businesses. It's important to inform Google of the areas that your business services if you have multiple locations.
Citations are also a factor. Citations of high quality can help improve your ranking. You can get citations as well by mentioning your business on social media and local directories. Google takes these signals into account when determining a company's position within the Map Pack.
How to create a Google Business Profile
Google Business Profile (GBP), a free online tool, allows you manage your local business data across Search and Maps. You can use this tool to respond directly to reviews, upload product catalogs or menus, add photos and more. GBP may also lead to more website visits or phone calls. GBP requires that you verify your ownership of the listing.
A business can have multiple Google Business Profiles if they operate in different areas. For example, a car dealer may have separate listings for parts, service and sales. However, a company cannot create more than one listing for the same address with the intention to spam Google Maps or Search.
Google Business Profiles are essential for small business owners who want to compete with the larger brands in their industry. It helps you connect with your customers in a timely fashion and gives you the opportunity to monitor your local SEO success.
Google Ads
If you're looking to increase local exposure for your business, improve online visibility and attract new customers, then optimizing your Google Maps Listing for the Google Local Pack should be a priority. Ranking high in Google Maps Pack also offers many benefits such as increased credibility, trust, traffic, and ROI.
Google's Local Pack displays local businesses along with their NAP information, reviews, ratings, a short summary, hours of operation, price range, photo, and link to the site. It is displayed over traditional text or links-based searches, making it a valuable piece of online real estate.
Google Maps listings not only provide consumers with vital information, but they are interactive. Users can call or book services directly from the listing. This feature is beneficial to hoteliers and restaurant owners because it boosts website visits, phone calls and sign-ups. Local Packs also feature customer reviews that increase a business's credibility and trustworthiness.
Soul Sisters Digital Design is here for all of your digital presence needs. Whether you need help with getting at the top of Google Map Listings, or want to expand your digital footprint overall – we have you covered.
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Optimize your Google Map Listing for Local Searches Google Maps is a powerful tool for local businesses who want to connect directly with their customers. It's an important component of local search engine optimization, and there are a few ways to optimize the listing for Google Maps. Claim your Google Business Profile. Be sure to…